This course is designed as a very interactive session that will elicit from the participants as much information and input as possible under the guidance of the two experienced course leaders. The course leaders will steer the group where necessary and harness their ideas into fledgling strategies for improving university reputation. University reputation can be built in many different ways and involving multiple layers of the university structure and everyone will play a role in building the institution’s prestige which is the sum of the individuals. The course will involve elements of teaching, coaching, and practical use of real-life case studies from different regions of the world.
- Senior university management
- Strategic and planning departments
- Research office
- Anybody involved in university rankings calculation, evaluation or strategy
Director of Strategy, Planning & Change
University of Bristol, UK
Steve is an expert in university strategic planning. He has long experience in helping universities achieve strategic objectives that enhance their reputation through league
Academic Programme Management
University of York, UK
David helps universities build their reputations and increase their earnings through best-in-class marketing. He brings a private sector skill-set to higher education,
untrammelled by out-of-date sector conventions.