Knowledge E | 18th December 2017: Digital Promotion of Research (Egyptian Knowledge Bank), Cairo, Egypt

18th December 2017: Digital Promotion of Research (Egyptian Knowledge Bank), Cairo, Egypt

Start Date: December 18, 2017

End Date: December 18, 2017

Venue: National Research Center, Cairo, Egypt


This one-day course will provide an overview on the different practices and channels for international promotion of research online; as well as explore the benefits of digital promotion of research from career advancement through self-branding to exposure and increased recognition for papers and research results. The session will include hands-on exercises and display a variety of tools and practices that can be utilised by prospective scholars. This course will aim to provide participants with a greater understanding of:

  • Finding your audience and strategy
  • Social Networks (which one, how, how often)
  • Self-Branding (your own website, blog, expertise promotion)
  • Publishing in Open Access (benefits, how to choose a journal, predatory publishers)
  • Publication Promotion (right after publication what should i do)
  • Networking in a digital world (Linkedin ResearchGate, other practices)
  • Becoming an influencer and a reference


This course is ideal for:

  • Academic researchers currently writing a research paper
  • Established researchers who wish to imporve hte digital footprint of their research
  • PhD students who aim to begin publishing scholarly papers in the immediate future
  • Library and information professionals who provide classes to faculty on this topic


Laurence Bianchini, PhD
Product Manager at the Public Library of Science

Laurence Bianchini graduated from the prestigious Ecole Normale Supérieure de Lyon, France, and went on to conduct a PhD in Physics at University Paris Sud, specializing in spintronics and ultra-high magnetization frequency. She holds a position as a science journalist at MyScienceWork, a startup devoted to scholarly communication based consecutively in France, Luxembourg then San Francisco, California. For the next 6 years at MyScienceWork, she held the titles of Director of Partnerships, Chief Operating Officer and Strategy Partnership Director.

In 2017, she joined the Public Library of Science, an innovative and disruptive open science publisher. She is in charge of publishing platforms for peer-review, preprints and open review.