Knowledge E | 19th December 2017: Digital Promotion of Research (Egyptian Knowledge Bank), TBA, Egypt

19th December 2017: Digital Promotion of Research (Egyptian Knowledge Bank), TBA, Egypt

Start Date: December 19, 2017

End Date: December 19, 2017

Venue: TBA


This one-day course will provide an overview on the different practices and channels for international promotion of research online; as well as explore the benefits of digital promotion of research from career advancement through self-branding to exposure and increased recognition for papers and research results. The session will include hands-on exercises and display a variety of tools and practices that can be utilised by prospective scholars. This course will aim to provide participants with a greater understanding of:

  • Finding your audience and strategy
  • Social Networks (which one, how, how often)
  • Self-Branding (your own website, blog, expertise promotion)
  • Publishing in Open Access (benefits, how to choose a journal, predatory publishers)
  • Publication Promotion (right after publication what should i do)
  • Networking in a digital world (Linkedin ResearchGate, other practices)
  • Becoming an influencer and a reference


This course is ideal for:

  • Academic researchers currently writing a research paper
  • Established researchers who wish to imporve hte digital footprint of their research
  • PhD students who aim to begin publishing scholarly papers in the immediate future
  • Library and information professionals who provide classes to faculty on this topic


Dr. Laurence Bianchini
Consultant & Chief Operations Officer at MyScienceWork

Dr. Bianchini has a PhD from the physicsInstitut d’Electronique Fondamentale of Orsay France. She currently resides in San Francisco and id COO of MyScienceWork, a company that serves the international scientific publications and experts. The company promotes easy access to scientific publications unrestricted diffusion of knowledge, and open science.

She joined MyScienceWork in 2011 where she has worked as a science journalist, managing communications and writing news for MyScienceWork and its partner media outlets. She is now in charge of the Polaris platforms and customer and academic relations. She is a published author whose main research interests include open access, scientific publication, and entrepreneurship. She is a board member of Girls in Tech Luxembourg and heavily practices Aikido.